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Tag Archives: loyalty

Why do I want a $5 flashlight?

One of my favorite magazines sent me a flashlight in the mail. Sorta weird. I guess it was a thank-you gift? It’s a sophisticated, creative business magazine. It’s odd that they spent 10% of the money I gave them on this. If you had $5 to spend on your customers, you could do so much […]

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How you know when you’ve created a successful community

Here’s a guest post Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands” wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. The engine of loyalty is community. The engine of community is mutual support. The most powerful agent in […]

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Do they like you or do they LOVE you?

Clicking “Like” on Facebook isn’t LOVE for your brand. It’s nice, but not meaningful. Custom-painting your car and changing your license plate is LOVE — like this person did to show their passion for Coke. Getting a Like is relatively easy, and worth pursuing. Earning LOVE is the home run. It’s a meaningful lifetime relationship […]

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How to earn a customer for life

Enjoy this story of how one clerk at Chico’s earned a true fan and evangelist in Shelley Ryan from Killer Webinars:   Read Shelley’s original post.

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Toyota’s video case study: How to use social media to build brand advocacy, presented by Kimberley Gardiner

Come to our BlogWell: How Big Brands Use Social Media conference in Washington, D.C. to hear ConAgra Foods, UnitedHealth Group, the IRS, USA TODAY, the National Association of REALTORS, the U.S. Navy, and Discovery Communications share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make […]

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Let your fans EARN the right to wear your logo

One of the greatest endorsements of your business is a fan who wears your logo on their clothes. It’s more that just exposure, it’s exposure with the implied personal endorsement of the wearer. That’s why I love this promo from Freebirds World Burritos. Fans get clothes in exchange for eating often. “Dammit, Mom — Yes, […]

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Complaints will hold you back

You can’t make everyone happy. Especially those that never want you to change. Great quote from Seth Godin: Every time Apple delights 10,000 people, they hear from 200 angry customers, people who don’t like the change or the opportunity or the risk it represents. If you have fans or followers or customers, no matter what […]

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Save a customer’s butt and they’ll love you forever

AAA members get a free plastic card with a copy of their car key. Keep it in your wallet and you’ll be very happy that day you lose your car keys. And you’ll think about how great AAA is every time you see it.

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If you love somebody, set them free

We used to host all of our blogs with TypePad. We were happy with the service. Until one day, they changed a setting — there was no way to export our images files. They were holding us hostage. So we left for WordPress. It was a ton of work, but we felt like we had […]

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