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Tag Archives: Macy’s

You know you’ve built a successful brand when …

… other companies are giving away your mascot as a gift — and kids want one. Take a look at this Aflac fundraiser to fight childhood cancer. Macy’s is selling Aflac’s famous duck, with the proceeds going to charity. It’s fairly standard these days for companies to team up on a promotion. It’s fairly unusual […]

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Newsletter #889: The “Help Them Use It” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Making it easier for people to use your stuff leads to better shopping and product experiences. It makes customers happier, it […]

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Newsletter #816: The “Perks of Going Local” Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Going local is more than a green movement, it’s a way for smart marketers to drive sales, create word of […]

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