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Tag Archives: magazine

Small business reading list

Blogs are great, but trade magazines are still important. If you're an entrepreneur or small business, read these: 1. The entrepreneur's essentials: Inc. and Fast Company2. The trade magazine for your industry: DM News, PR Week, Plumbing News, or whatever you do3. The trade magazine for your client's industry: You need to know how they […]

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Make it a two-fer

A buy-one/get-one offer is a great word of mouth strategy. (See the photo for an example from The Week magazine.) Most people won't want to waste the free offer. It feels wrong.  So they talk to all their friends and say "I love this magazine, I'm subscribing. Do you want one too?"  They may talk […]

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