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Tag Archives: magazines

Newsletter #1023: The “Great Content” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Recently we shared a series of tips from the popular podcast, Serial. One of the most important lessons: People love to […]

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Give it away — to the people who matter

There’s a rack of free magazines at Reagan Airport in DC, specifically near the NYC-DC shuttle gates. Why? Because some of the most influential people on earth spend hours there. Congresspeople, CEOs visiting Congresspeople, and other mega-important people with big business at the Capitol.  And they’re stuck and bored. So magazine publishers put out stacks […]

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When a catalog becomes a magazine

A catalog is junk mail — a stack of ads that go right in the trash. A well-written, interesting catalog is an entirely different story. It becomes a magazine.  A magazine is something that people anticipate, enjoy, re-read, and buy from.  Legendary catalogs that people covet included J. Peterman, Miles Kimball, and the Nieman Marcus […]

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Why you should still read magazines

Everyone needs fresh ideas.  When you surf the web, you usually seek out the same stuff every time. Or you see the stuff your friends share. But magazine editors have a specific job: Find the best of the best, find new and different, and find what you didn’t know about already. Then, find a great […]

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Probably not what they meant to say …

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Probably not what they meant to say …

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How magazines could make subscribers happy

Buzzkill = you finally decide to subscribe to a new magazine, then you get this message: Your Forbes Magazine subscription is on its way! Your first issue of Forbes Magazine will arrive at the address below in 4 to 6 weeks. I can sign up online in 30 seconds, and it takes a month to […]

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