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Tag Archives: Make-A-Wish Foundation

Falling down a 32-story building for charity

It’s hard to get word of mouth for a charity. We’re all flooded with requests to make a donation, sponsor a walk-a-thon, or buy some food. Walk-a-thons were invented to break that fatigue. They work because: It’s easier to talk about the event than a depressing cause It’s easier to ask a friend to support […]

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