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Tag Archives: Maker’s Mark

Newsletter #1010: The “Booze” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The alcohol industry is a crowded one. You’re fighting for shelf space where people judge you by your label, it’s highly […]

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Newsletter #984: The “Tell Them Why” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You can have all of the fantastic features you want, but if your customers don’t know why they’re fantastic, those features […]

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Classic word of mouth tools that still work

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. It’s easy to get overwhelmed with all of the complicated, techy, or social media campaigns you can do to get people talking about you. But word of mouth has been around forever for a […]

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Maker’s Mark makes it better

Maker’s Mark got into a heap of trouble when they announced a minor change to their recipe last week. Of course, it was the good kind of trouble — the kind that only happens when you have millions of loyal fans who care passionately about your company. The kind of fans that care about a […]

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Newsletter #883: The “10 of the Greatest Word of Mouth Stories From My Book” Issue

Big news! My book is officially out in paperback this week. Everything is updated and improved, but it’s still the classic book that will help you master the art of word of mouth. To celebrate, we’re giving away the first chapter and, if you buy the book this week, we’ll send you our 16-page Word […]

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How Maker’s Mark earns true brand ambassadors

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Doe Anderson’s Todd Spencer is part of this lineup, and he’s sharing a […]

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Are you giving your fans the tools to show their love for you?

Marker’s Mark Ambassadors love to show off their affiliation with the company. So Maker’s gives every ambassador a set of business cards to carry. Each of those handouts is a high-value word of mouth referral. There are tons of legendary stories of proud ambassadors using the cards to show off their whisky expertise, to start […]

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Maker’s Mark does it again

Another perfect holiday gift from Marker’s Mark to their ambassadors: A sweater for your bottles. It’s a perfect word-of-mouth generator in so many ways: Fun and worth talking about Something you will display, which gets the whole family talking about it Worth saving, so it starts more conversations next year. (Thanks, Matt.)

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Authenticity runs deep

Authenticity isn’t something your marketing department creates. Authenticity isn’t an "authentic look and feel" — that’s the opposite of authenticity. Authenticity is when you do the right thing, the right way, for the right reason. Example: Marker’s Mark isn’t just "hand crafted" as part of some marketing spin.  Here’s a picture of the printing press […]

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