See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Tag Archives: market research

The worst market research in the world

Your own opinion. Executives and entrepreneurs think that their customers are just like them. So they design a product based on what they like. Which is obviously wrong, when you think about it — we’re the opposite of normal people. Most people don’t do what we do or like what we like. (And it’s worse if […]

(2) Comments - Read & Join the Conversation

Better market research: Just ask

Before you go spend a bunch of money on market research, why not just ask your customers what they think? Here’s a great example from Amazon:

Comments Off on Better market research: Just ask - Read & Join the Conversation

Your secret source of free market research

Here’s an amazing technique shared on NPR’s On The Media. Crime reporter Laura Amico runs a website called Homicide Watch D.C. that reports on murders in Washington, DC. She often scoops the police reports of a murder by looking at what people are searching for on her own website. People who know the victim know there […]

Comments Off on Your secret source of free market research - Read & Join the Conversation

3 ways a small business can use Twitter

[Here's a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] In just a few minutes a day and without adding more staff, a small business can use Twitter as an excellent starting point toward fantastic social media. Once you’re going, you […]

Comments Off on 3 ways a small business can use Twitter - Read & Join the Conversation

Where’s your feedback button?

Every copy of Quickbooks has a button right in the main toolbar asking for Feedback.  Every piece of software, every product, every web site should have a feedback button. How much do you spend on market research?  Wouldn't it be easier to just ask?

(2) Comments - Read & Join the Conversation
Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again