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Tag Archives: marketing stunt

Nerd Bird: Doing something dramatic

Stunts can create instant word of mouth. But they’re often gimmicky and don’t give you any long-term value. Silliness can generate awareness, but that’s rarely meaningful enough to lead to a purchase. Instead, find a dramatic stunt that includes a direct, relevant connection to what you do. I LOVE this promo from Virgin America. They […]

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