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Tag Archives: marketing

Toying with emotions will backfire

Yesterday’s post about a viral video from KLM turns out to be a marketing stunt. It may backfire on them.   On the other hand, many TV commercials are fake stories.  How do you know when you’re risking upsetting people? When you toy with their emotions. If people know it’s fiction — all good. If people […]

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Older customers are better than newer customers

Everyone knows you make more money selling more to existing customers than you do from new customers.  But most promotions are focused on special deals for new customers. That’s expensive — and it often pisses off loyal customers who feel screwed. When’s the last time you improved things for existing customers? Here’s a fantastic example […]

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Show it, don’t say it

Check out this simple display in a toy store. The fun spinny toy is spinning, funly. It’s not sitting in a box on a shelf with all the other stuff. The manufacturer wins by helping its retailer do a better job of showing off the product. Lesson: Who do you need to tell your story […]

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Newsletter #1001: The “Real People” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Real people: They work for you, they buy stuff from you, and they spread the word about you. And yet, most […]

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Newsletter #992: The “Better Than Marketing” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Anyone can buy an ad — but if you read this newsletter much, you know how we feel about most advertising. […]

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Superhero word of mouth marketing

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. People love talking about those rare moments when companies make someone’s day or, even better, when they save the day. It’s all about the small stuff, like amazing customer service experiences, and […]

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Do you know what might be killing you?

I love this great new website we use to manage recruiting. It’s a huge step up from our old platform, with many more features.  But it’s sloooooow. It makes the same job take twice as long. Which may be a deal-killer. I don’t have the time for better if it’s also more time-consuming. Creating the […]

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Stop subscribing prospective customers to your email updates without asking permission.

It’s rude. They will probably think you’re an asshole. You’re definitely going to lose the sale. Why? Because everyone knows that it’s common courtesy to only email after asking permission. Because nobody wants to buy from someone too stupid to use common courtesy or common sense.

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How to build a career as a paid, professional speaker

I’ve made hundreds of paid speeches over the years, and people often ask for advice about how to build a career as a speaker. Most of the advice out there is about how to market yourself. It’s fine, but good marketing will get you the first speech — not long-term success. The most important advice: […]

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