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Tag Archives: MarketingProfs

Newsletter #918: The “Admit When You’re Wrong” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Not everyone likes to acknowledge when they’re wrong. They’re afraid it will attract more negative attention, make them look bad, or […]

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Newsletter #909: The “Make Their Lives Easier” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We prefer easy over hard any day. So do your customers. Making it easier gives them a better reason to try […]

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Great writing from Don Draper

All great marketing comes down to great writing. Here’s a classic example of an email pitch for a conference from MarketingProfs:

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Love or Marketing? Live MarketingProfs word of mouth webinar

Join me for a live webinar with MarketingProfs on how word of mouth will save your brand. Your brand isn’t what you say it is — it’s what people tell their friends it is. Word of mouth marketing is the art of creating a company that people love to talk about. You need passionate fans […]

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Attn. BtoB marketers: Last chance to register for MarketingProfs’ BtoB Forum next week in Boston

If you're a BtoB marketer looking for some great ideas and a few tips for overcoming some of the biggest challenges you're facing, you should check out MarketingProfs' Business-to-Business Forum next week in Boston. The conference is focusing on three key issues facing BtoB marketers today: Integrating your marketing programs Engaging customers and prospects Measuring […]

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