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Tag Archives: McDonald’s

Newsletter #1013: The “Signs” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You can do a lot with a sign to make it more remarkable. Here’s how three companies used them to help […]

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Newsletter: #970: The “Anniversaries” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Your anniversary is a big deal and you should be proud. But there are better ways to celebrate it than having […]

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Newsletter #913: The “Give Them the Reins” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Something exciting happens when you hand ownership over to your customers. They might show you a better way to do things, […]

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Newsletter #911: The “Make It a Mystery” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Mystery can be a great topic for word of mouth. People want to figure out the unknown, talk it over with […]

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How to fix voting

It’s absurd and shameful that we don’t have a modern voting system. The way we gather votes is primitive and, frankly, embarrassing. As the world’s leading democracy, we need to do better. We have amazing technology in this country. If I can get a satellite photo of every house in America with my smartphone, and […]

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Newsletter #894: The “It’s Easier Than You Think” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great marketing doesn’t have to be hard. The best ideas are simple, practical things you can do without big teams or […]

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Don’t screw up the french fries

My vegetarian wife is horrified and frustrated that McDonald’s fries are cooked with beef. She says, “But if they took out the meat, think of how many more people would buy them.” I disagree — they would be insane to change the recipe. Those fries may be the most popular single hot food ever invented. […]

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Why do companies mow the lawn?

It’s expensive and a pain in the butt. We just had a meeting at McDonald’s headquarters — with a natural forest outside the window. Very nice, and a lot less work. What could you STOP doing and get a better result?

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