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Snowball of Meat: Seth Godin’s new book

As usual, Seth Godin’s latest book makes a big, complicated idea really simple.  Here are the big ideas in Meatball Sundae: The new marketing (blogs, social media, etc.) works really well for companies and products that are built to take advantage of it.  Slapping a blog or viral video on an old-school product isn’t going […]

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White Castle: Make Your Valentine’s Day Reservations

Possibly the greatest word of mouth promotion ever for a restaurant: Make reservations at White Castle for Valentines Day.

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