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Tag Archives: MediaPost

FTC investigations have begun

Ann Taylor stores are the first major brand to get a warning from the FTC under the new disclosure guidelines, and I’m sure more are coming. Read more from MediaPost. If you haven’t prepared your disclosure policy, you’re already too late. Use the Social Media Business Council’s Disclosure Best Practices Toolkit to create yours. Watch […]

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I wonder how many CMOs are pretending they never said this …

From the December 4, 2008 issue of MediaPost: CMOs Not Sold on Social Networking Ads 55% of the chief marketing officers at leading brands surveyed by Epsilon said they’re not too interested (22%), or not interested at all (33%), in incorporating social networking sites into their marketing strategies. Though dialogue marketing is a bonafide trend […]

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