See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Tag Archives: Metrics

3-Minute WOM Lesson: 3 ways to measure your word of mouth

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. A fundamental component to any great word of mouth program is the ability to track it. And while there are some great vendors out there who offer sophisticated measurement systems, here are […]

Comments Off on 3-Minute WOM Lesson: 3 ways to measure your word of mouth - Read & Join the Conversation

Farmers Insurance Group’s case study: Journey to social media ROI

Join us at SocialMedia.org‘s BlogWell: How Big Brands Use Social Media conference on July 18 in Chicago for 8 great case studies from MillerCoors, FedEx, U.S. Cellular, 3M, Kraft Foods, American Family Insurance, Reebok, and Aetna. Our BlogWell series is an amazing opportunity for social media leaders at big brands to get practical, how-to advice […]

(1) Comments - Read & Join the Conversation

The economics of great customer service

My friend Rishi Rawat sent me this great story of common-sense customer service. From: Rishi Rawat To: Andy Sernovitz Subject: My Keurig story Hi Andy, Just over a year ago we purchased a Keurig coffee machine.  It gave us superb service right up to the day when it unexpectedly died.  I dreaded calling customer support […]

(5) Comments - Read & Join the Conversation

How to measure your word of mouth — live with Olivier Blanchard from Word of Mouth Supergenius

As a preview for our upcoming Word of Mouth Supergenius event in New York on July 20th, we’re featuring a bunch of the videos from our last “How to be Great at Word of Mouth Marketing” event in Chicago. It’s going to be an amazing day filled with 12 how-to classes, 12 real-world case studies, […]

Comments Off on How to measure your word of mouth — live with Olivier Blanchard from Word of Mouth Supergenius - Read & Join the Conversation

Social media metrics:You’re missing the big ROI number

“… not one of the marketers we surveyed listed the amount of content forwarded by users as their most important metric,” according to Forrester’s “Three Steps to Measuring Social Media Marketing” research. But that’s the one that matters. When someone forwards your content, you get your message in front of a new prospect. We call […]

(6) Comments - Read & Join the Conversation

How to measure word of mouth

Forrester’s “Three Steps to Measuring Social Media Marketing” suggests six categories of social media metrics: 1. User reach describes how far and wide your messages spread. 2. User impact describes how your efforts change consumers’ actions or opinions. 3. Volume of participation describes how many customers interact with your social initiatives. 4. Quality of participation […]

(1) Comments - Read & Join the Conversation

Emissions Testing, Usability Testing, Focus Groups, and Analytics

A Focus Group is a bunch of people chatting about how the feel about something. How they feel has nothing to do with if it works or if they will buy it. But you’ll get some good ideas. Usability Testing tells you if a thing, usually a web site, lets users get a job done, […]

Comments Off on Emissions Testing, Usability Testing, Focus Groups, and Analytics - Read & Join the Conversation

How to measure your word of mouth — live with Olivier Blanchard

We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people […]

(1) Comments - Read & Join the Conversation
Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again