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Tag Archives: mistakes

Newsletter #1001: The “Real People” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Real people: They work for you, they buy stuff from you, and they spread the word about you. And yet, most […]

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Newsletter #951: The “Lessons from Voodoo Doughnut” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Voodoo Doughnut has a consistent line of customers coming out of the door of their store located in the “crotch of […]

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Newsletter #939: The “When Stuff Goes Wrong” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] By now you know that negative word of mouth can turn into a great opportunity to earn raving fans. But what […]

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Newsletter #927: The “More Than Just a Deal” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Everyone loves talking about a great discount. There are entire websites devoted to them and bloggers who chase them down — […]

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Newsletter #918: The “Admit When You’re Wrong” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Not everyone likes to acknowledge when they’re wrong. They’re afraid it will attract more negative attention, make them look bad, or […]

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Newsletter #882: The “Keep It Transparent” Issue

Openness, honesty, and transparency can change your business (and how the world thinks about your business). Get started by seeing how these smart marketers are doing it: 1. When comparing with competitors 2. When you mess things up 3. When you want to change behavior 4. Check it out: The March Madness Map 1. When […]

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Clean up your messes

My car dealer sent a letter saying that I’d be liable for a whole pile of new taxes on my lease if I didn’t fill out a stack of new forms. After wasting a long time trying get them on the phone, they politely said, “We’re sorry, we accidentally sent that letter to everyone in […]

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Newsletter #720: The “Learn from Your Customers’ Mistakes” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} When a customer commits a mistake on your site, it's your fault. Watch for these trends and look […]

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