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Tag Archives: monitoring

Kellogg Company’s case study: How we picked our social media monitoring vendor, presented by Jeff Cole

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco to hear Adobe, Symantec, SAP, Mattel, Kaiser Permanente, Intel, Sears Holdings, and Chevron share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and […]

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Chevron’s video case study: The State of Online Conversation About Energy Issues, presented by Robert Raines

Come to BlogWell: How Big Brands Use Social Media on November 9 to hear SAP, Johnson & Johnson, Discovery Communications, Scholastic, SunGard, Pfizer, The Hershey Company, and BlackRock share social media case studies. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant […]

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If you’re not monitoring Twitter, you’re going to get nailed

Someone is running a fake Twitter account claiming to be the BP global PR team. It uses the BP logo. It’s rude, funny, and embarrassing to BP. And it has 20,000 followers. (BP’s real twitter account has fewer than 5,000 followers) BP could shut this down with one email to Twitter on trademark grounds. This […]

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