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Tag Archives: movements

The best book you can read this year

Read Brains on Fire. It’s an AMAZING lesson on how to build a real-world, passionate evangelism program. It’ll change your entire outlook and your entire business. I’m assigning it to our entire company as required reading. It’s short, but it took me a while to read because every page gave me a new idea for […]

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How to start a movement in less than three minutes

Watch this amazing TED Talk from Derek Sivers. It’s not about social media, it’s not about your marketing strategy. It’s about inspiring people to follow. Best line: “The first follower turns a lone nut into a leader.”

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Newsletter #792: The “10 Ways to Make Your Charity Project Go Viral” Issue

Word of mouth is more than a marketing technique, it’s a powerful way for important messages to spread. We were so amazed by the work of charity: water, we’re making them the official cause of our upcoming Word of Mouth Supergenius event on July 20 in New York. You can show the world what word […]

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Want people to spread the word? Use their name and make it personal

Brains On Fire is one of the best word of mouth agencies there is. They know how to create a movement, especially around an important cause. One of the big lessons they teach: Make it personal. Get people involved, hook their ego, and call them out by name. They did just that in their post […]

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