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Tag Archives: musicians

5 lessons from rock bands on how to create word of mouth

This post is from our new project over at WordofMouth.org. Sign up for the newsletter and follow the blog for a whole lot of great word of mouth marketing tips like these. Martin Atkins is a rock star. Like, an actual rock star. He’s a drummer and has played for bands like Public Image Ltd., […]

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Newsletter #850: The “New Ways to Do Things” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Smart marketers are always hungry for a new innovation — both big and small. Get your creative energy going by checking […]

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Newsletter #837: The “Different Ways to Sell It” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Few things have a more immediate impact on sales than how you price it, package it, and display it. Check […]

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Do something for the superfans

Your most crazy awesome-in-love fans are desperate to show their love for you. Every so often, you need to give them something outrageous to show off their love. Like this 60-CD, $450 box set of the Grateful Dead’s Europe ’72 tour, limited to 7,200 copies. Which sold out in 4 days.

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Newsletter #826: The “Invite Them In” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Every time you get a customer in the door, it means you’ve earned the chance to give them a memorable […]

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Finding fans, one day at a time

My old friend John Ackermann is an amazing musician, and is in the awesome Seattle band “Awesome.” John started posting a song a day, every day, on this blog. A single post hooks people. And the daily posts kept bringing them back for more. Stop trying for that home run amazing post that will go […]

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