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Tag Archives: negative WOM

When your reputation is collapsing

I mentioned that I had a great experience using Uber to get around DC. Within days, people started sending me negative articles about what an awful company they are. True or not doesn’t matter here: A company that earns bad word of mouth (especially one that provides a great service) is in trouble.  It takes […]

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10 Ways to Turn Around Negative Word of Mouth

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Negative word of mouth happens to everyone. In fact, right now, people are talking bad about you and your stuff — and that’s OK, because negative word of mouth is an opportunity to earn […]

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From the revised edition of my book: How to handle negative word of mouth

This week we're sharing a bunch of tips on how to handle negative word of mouth over on GasPedal's You Can Be a Word of Mouth Marketing Supergenius! blog, inspired by one of the new chapters in the revised edition of my book, Word of Mouth Marketing: How Smart Companies Get People Talking. Remember, negative […]

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