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Tag Archives: New York Times

A lifetime of love and support doesn’t have to end

Are you forgetting a great group of ambassadors: your alumni? We spend a ton of effort trying to woo bloggers and evangelists, and we forget about those alumni and retirees who connected their lives to the company for years. Many will be thrilled to stay involved and connected. The New York Times writes about HP’s […]

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Profiting through love and word of mouth

Here is a classic word of mouth story by Dan Barry in the New York Times. Read about how Hamid Chaudhry earned the support and love of his community with good old-fashioned customer service. Just as important, look at how he built a thriving, profitable business in a competitive industry and a bad economy. It’s […]

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DON’T LIE, DON’T LIE, DON’T LIE

Dear Executives: Don’t lie. No one should have to tell you this. What is wrong with you? Thanks, Andy P.S. Here is today’s column from David Pogue of the NY Times. It is so important that I’m reposting the whole thing. Bogus Tech Measurements By DAVID POGUE Most people get cranky about politics, or the […]

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A lifetime of love and support doesn’t have to end

Are you forgetting a great group of ambassadors: your alumni? We spend a ton of effort trying to woo bloggers and evangelists, and we forget about those alumni and retirees who connected their lives to the company for years. Many will be thrilled to stay involved and connected. The New York Times writes about HP’s […]

Comments Off on A lifetime of love and support doesn’t have to end - Read & Join the Conversation

The absolute easiest way to track word of mouth

Do you know which page on your website is most often emailed? You would if you made it easier to forward (use a tell-a-friend form or a link from sharethis.com). You'd also get more people happily emailing your stuff to their friends (with their personal endorsement).  That's as good as marketing gets: Free and credible. […]

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