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Tag Archives: Nielsen Global Trust in Advertising Report

Word of mouth is the most trusted form of marketing

New research from the Nielsen Global Trust in Advertising Report, which surveyed 28,000 people in 56 countries: 92% trust "recommendations from people I know" 70% trust "consumer opinions posted online" Which beats the pants off editorial content, traditional advertising, and search ads. Important questions to ask yourself: Why aren’t we investing in word of mouth […]

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