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Tag Archives: nonprofit

Newsletter #826: The “Invite Them In” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Every time you get a customer in the door, it means you’ve earned the chance to give them a memorable […]

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Our friends at EyeCare 20/20 just gave 55 people clean water for 20 years — you too can help

Wow! Cary Silverman and the amazing team at EyeCare 20/20 just donated $1,100 to our WOM for Water project through charity: water. They simply asked their fans to get involved with this amazing cause — and in doing so, just brought fresh water to 55 people for 20 years. And they’re not done. For every […]

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Newsletter #792: The “10 Ways to Make Your Charity Project Go Viral” Issue

Word of mouth is more than a marketing technique, it’s a powerful way for important messages to spread. We were so amazed by the work of charity: water, we’re making them the official cause of our upcoming Word of Mouth Supergenius event on July 20 in New York. You can show the world what word […]

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Tyson Foods’ video case study: Social Media Engagement for Cause Branding and Community Building, presented by Ed Nicholson

Come to BlogWell: How Big Brands Use Social Media on May 5 in Seattle to hear Microsoft, Starbucks, Xerox, Nokia, PEMCO, ExOfficio, Boeing, and Intel share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations […]

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A great follow-up encourages participation

The Gap ran a promotion to give a portion of sales to charity. But lots of companies do that. They took it to the next level by emailing participants with the results of the campaign. Good move. We believe them. We know exactly what happened to the money. We were thanked. We know our support […]

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U.S. Navy’s video case study: Social Media Integration and Strategy, presented by Scott McIlnay

Come to BlogWell: How Big Brands Use Social Media on April 7 in Cincinnati to hear Dell, Duke Energy, Procter & Gamble, Hilton Worldwide, AT&T, Tyson Foods, Graco, and General Mills share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — […]

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Newsletter #762: The “Ask for Action” Issue

[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The secret to getting fans to take action is to ask for something specific rather than generic support. […]

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Friends: It’s quality, not quantity

The Louisville Free Public Library suffered $5 million in damage from a flash flood earlier this month. Steve Lawson, a librarian in Colorado, read about it — and wrote a single blog post asking for donations to help. It got picked up by a local radio station and mega-blog Boing Boing. Here's the post. So […]

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Good manners make a difference

When is the last time you got a genuine thank-you note from a charity? Growing Power is a great organization. They help bring real agriculture and healthy food to urban communities. Founder Will Allen is leading both the urban renewal movement and the real food movement at the same time. Read more from the New […]

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