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Tag Archives: nonprofits

Newsletter #1055: The “Lessons from Nonprofits” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If anyone knows how to get creative and draw attention on a tight budget or with limited resources, it’s a nonprofit. […]

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An amazing word of mouth campaign for Goodwill

The last few months at SocialMedia.org and WordofMouth.org have been amazing, but I need a break. While I’m on vacation this week, I’m sharing a few classic posts with you. This one is from February of 2011: An empty box shows up via UPS. Inside is a map from my house to the nearest Goodwill […]

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A good deed gets rewarded

Lee Price and the folks at Tattoo Manufacturing get a ton of requests for freebies from nonprofit groups that want free temporary tattoos for their fundraisers. Lee can’t give them all free products — but a generous discount is rewarded with fantastic word of mouth. Look at how one 50%-off discount resulted in happy customers […]

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How Don’t Mess With Texas became one of the most talked about ad campaigns of all time

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. GSD&M co-founder Tim McClure is part of our amazing lineup, and he’ll be […]

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How Movember raised over $100 million in 30 days with word of mouth marketing

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. One of our speakers is Movember’s Kory Klem. Kory will be talking about […]

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Newsletter #865: The “It’s How You Say It” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Sometimes just changing the way you share, phrase, or position content and ideas can make all the difference. How a few […]

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Why your company should support community service by your team

Smart thoughts from Blinds.com CEO Jay Steinfeld: Keep charity and community service at the forefront. It’s not something you do just for publicity and obligation. It trains people’s minds to think about improving other people’s lives. They’re going to improve customers’ lives, co-workers’ lives, and their own lives. From Inc. Magazine, Oct., 2011.

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Newsletter #857: The “8 Ways to Make a Charity Promotion Worth Talking About” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Most businesses do some sort of charitable partnership, which is great. But, unfortunately, most aren’t worth talking about and don’t get […]

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How Livestrong gets their supporters to do more

If you want your fans to help you, be specific. People are often big believers in a cause, but aren’t sure how to show their support. Causes don’t help much — they usually just suggest you send a check. Livestrong has built one of the most effective non-profits in the country by solving this problem. […]

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