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Tag Archives: Nordstrom

How to make talking about you feel great

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Word of mouth marketing is about the customer. People share your message when it says something about them as individuals, not just something about the company. Here are three ways to do […]

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Newsletter #873: The “Stop the Insanity” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Here’s to the companies who fix what’s broken, remove the headaches, and do their part to end the insanity […]

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You can’t make everyone happy. Learn to know who matters.

You can’t be all things to all people. Some customers are going to love you, some are going to hate you. You have to learn which customers matter. Some deliver high profits with low time/money cost. Some are more work, but they are strategically useful. And some are going to eat up all your resources […]

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Newsletter #828: The “Support the Unofficial Voices” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If only the marketing and PR folks are allowed to reach out and help customers, you’re missing a big opportunity. […]

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How to keep your email list from shrinking

You may be losing people who unsubscribe from your email list who don’t really want to. They may like your messages, but you’re sending the wrong stuff or mailing too often. How to fix it: Add choices to your unsubscribe page. Ask unsubscribers if they want to get off the list completely, fewer emails, or […]

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