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Tag Archives: offline word of mouth

How to make an offline, physical item go viral

Word of mouth isn’t just an online thing — it just takes a little extra smarts to turn a physical item into a sharable idea. Here’s a great example: My friend Jeremy Epstein sent me a t-shirt as a thank you gift from his company Sprinklr. The shirt was produced by CustomInk. CustomInk did three […]

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What if every customer boldly announced their arrival at your business?

Hotels used to give us stationery and postcards. Millions of people would write home and say, “I chose this hotel.” I’m glad to see La Quinta bring it back. Classic word of mouth. Even better, classic word of mouth that is genuine, easy, and inexpensive. Foursquare and other social media check-in apps have the same […]

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How to get people talking offline

Most marketers seem to be talking about online tools, but most of the actual talking – of customers talking to other customers – is happening offline. You need a plan to help people share in the real world, and word of mouth expert Geno Church will teach you how to do it. Geno is part […]

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How to create offline word of mouth — live with Saul Colt from Word of Mouth Supergenius

As a preview for our upcoming Word of Mouth Supergenius event in New York on July 20th, we’re featuring a bunch of the videos from our last “How to be Great at Word of Mouth Marketing” event in Chicago. It’s going to be an amazing day filled with 12 how-to classes, 12 real-world case studies, […]

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500,000 fans prove it: Social media has nothing to do with a great ambassador program

Bill Samuels Jr. is a 7th-generation bourbon maker and president of Maker’s Mark. His Ambassador Program is, time and again, considered the gold standard of product fan clubs. 500,000 people proudly carry a membership card to show their support for this brand. Guess what? It ain’t about social media. The entire program is run with […]

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