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Tag Archives: Olympics

The best PR shows your product in action.

When reporters at the Sochi Olympics found themselves in awful hotels (or none at all), home-rental service Airbnb starting finding them places to stay.  This is the best kind of PR, because it directly demonstrated the benefits of the service to people who can talk about it. Real reporters with real audience now really understand […]

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Newsletter #898: The “Time It Just Right” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] So much in marketing comes down to timing. Sometimes big ideas fade away because they missed their chance, and sometimes seemingly […]

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Newsletter #793: The “Make It Simple” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] None of your customers wake up saying, “Man, I wish things were more complicated.” Great marketers remember this before adding […]

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