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Tag Archives: open rates

You WANT people to unsubscribe from your email lists

You know that email newsletter that shows up in your inbox that you never open. That you’ve gotten for years, and always intend to read it. So you don’t unsubscribe. For a marketer, these non-readers are purgatory. They make you think you’ve got a healthy list. But they are never, ever going to open, read, […]

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A great direct mail campaign

A new parking garage opened up across the street from our office. They sent out this simple direct mail campaign: a flyer and a real pre-paid pass for $5 parking. It’s the first piece of direct mail that we were fighting over. It did what all direct mail should: Get you to open it Convey […]

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