Dear Andy: A client of mine wants to have a referral program with his clients and wants to compensate those that give him new clients. I’m looking at a few solutions but thought I’d run it by you. Any thoughts? – LH Hi LH – My advice is always NEVER to provide incentives for referrals, […]
July 20, 2009
Watch this video from Ad Age where BlogHer's Elisa Page talks about the importance of ethics around paid blogging. As Elisa says, "the mere disclosure that a blogger is accepting money to include product mentions in a post is not enough to solve the problem." BlogHer's principles of separating advertising and editorial are right on.
May 13, 2009
Many people misunderstand my ongoing opposition to spam-shop Izea as opposition to bloggers earning a living. To be clear: Bloggers have every right to have a business, to sell advertising, and make a living — if you follow the basic rules of ethics and disclosure that have existed for decades in all forms of media. […]
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