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Tag Archives: Pan Am

Do you miss Circuit City? How about Hostess?

The true test of a great brand: Would anyone care (or notice) if it was gone? If your company vanished tomorrow, would any customer miss you? If you’re not making that sort of meaning, you need to up your game, add more value, or find a better horse to ride. P.S. A great test: Would […]

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The power of a great brand #2

You know a brand is great when it lives beyond the company. Pan Am died in 1991. They're still selling souvenirs 18 years later.

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