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Tag Archives: parents

12 ways to be a fantastically family friendly business

IKEA’s family-friendly shopping is legendary. More important: Everything they do is cheap and easy for you to do too. How many big companies pay for some overly-clever multi-million-dollar ad campaign to tell us they are family-friendly, instead of just doing the easy things that actually matter to customers? It’s easier to just do it right.

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Newsletter #855: The “Help Your Customers” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you make life easier for your customers, they pay you back in love, loyalty, and respect — and money, too. […]

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Get the kids, get the parents

I love this simple tactic to welcome kids in the Central Market grocery store: Kids feel special Kids learn about eating right Kids are fed, so they’re better behaved It’s not free, so kids learn the value of money

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How to get hundreds of new buyers into your store

Give them a reason to show up that is NOT about buying something. Great example: Sam’s Club offers free pre-summer-camp medical screenings for kids every July. Thousands of parents need to get this done, no one wants to go to the expensive and slow doctor’s office. So they go to Sam’s Club, get the exam […]

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Newsletter #723: The “Make the Kids Happy” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} Making kids happy usually makes parents happy. Think of the kids and you'll bring in the parents. 1> […]

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