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Tag Archives: partnerships

Newsletter #1037: The “Making Ideas Your Own” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We’re all about trying new things and getting outside of your comfort zone to see what works for you. But you […]

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3 word of mouth marketing tips for startups

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Launching a business? We know that means you have a tight budget and an even tighter schedule. So we’ll get right to it: 1. Make great partnerships 2. Don’t overlook the right […]

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Newsletter #1004: The “Stuff You’re Not Using” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] There’s a lot going on behind the scenes before you flick on the open sign and after your customers leave. With […]

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Newsletter #937: The “Dream Teams” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Teaming up with another brand is a great way to share fans, word of mouth, and opportunities to reward your customers. […]

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Does a “wing man” help you meet women?

Target and Neiman Marcus are about as opposite as two retailers can be, but they share a common interest in high-end design — and attracting stylish women. That is why this promotion is so smart: They released a joint line of products that you can buy at either store. Neither is at risk of losing […]

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Newsletter #868: The “Use What You Have” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great marketers aren’t just looking for the new and shiny — they’re also looking at how to get the most out […]

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How do you get the conversation out of the bathroom?

One of our toughest word of mouth marketing clients was GUM, makers of floss, toothbrushes, and other dental care products. Not exactly a high-buzz product category. The problem: People use the product alone, in the bathroom. They needed to move the conversation out of the house where there are more people who could start a […]

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Newsletter #842: The "Ideas from Smart Sponsorships" Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] With a clever sponsorship, you can support existing fans and meet a whole bunch of new ones. Some ideas to […]

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Good old-fashioned partnering

Simple, easy to do, good for the business, good for the cause. Scouts get a fundraiser, pizza place sells pizza. Scouts tell all their friends about the pizza place — great for local word of mouth. Are you overthinking your local marketing?

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