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Tag Archives: Paul Fredrick

A cheap sample is better than a free sample

I love this offer from Paul Fredrick shirts: Get a custom dress shirt for $19.95. You chose the size, the collar, the cuffs. Here’s why it’s a great offer: They make great shirts (the most important thing in sampling). Tryers will love what they get. The low price attracts prospects — and screens out freeloaders. […]

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