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Tag Archives: pens

Starting conversations, one at a time

Brian Goulet makes handmade, inscribed wooden pens. Truly fantastic stuff. But how does a one-person business stand out in a mass-produced, mass-marketing world? A small business can’t advertise their way past the clutter. You can’t do a mass-outreach campaign. But you can use your uniqueness to your advantage. Do what Brian did: Start giving unique […]

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