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Tag Archives: personality

Newsletter #1043: The “(Not Really) NSFW” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Readers have told me before that they’d love to share my posts and newsletters if the word “damn” wasn’t in my […]

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Newsletter #1016: The “4 Fun Lessons from Photojojo” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Photojojo, an online photography store, radiates fun. Everything they do, sell, and promote has some element of excitement, quirkiness, and happiness. […]

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Newsletter: #981: The “Recruiting” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you’re looking for new talent, it’s easy to get buried in the pile of other job ads out there or […]

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Stats for nerds

Adding personality to your product is always the right answer. The more your company acts like humans, the more humans like your company. Example: This menu item on YouTube — “Stats for nerds.”

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Newsletter #959: The “We Don’t Normally Do This” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you say “We don’t normally do this, but…” to your customers, it gets their attention. People know something good, something […]

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Newsletter #943: The “Make Great Connections” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Loyal fans and brand advocates are more than just customers — they have a special connection to the company they care […]

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The ingredients of a buzzworthy company

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Building a buzzworthy company is a word of mouth marketer’s ultimate goal. When you bake it into your brand and get everyone in the company thinking about how to get people talking, […]

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Be friendly

Want people to love your company? Be nice, say hello, give praise. One of my favorites — random compliments for users of MailChimp:

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Have a quirk

Check out the little quotation mark in this Harvard Business Review story. Whenever there is a quote at the start of a line, they put the mark in the margin. It’s a little naughty — and it gives the page a lot of personality. What makes your work recognizably different? What makes people pause and […]

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