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Tag Archives: PLI

Email is special: It’s the only advertising that people ask for

Email newsletters are still my favorite single marketing tool.  Why? Because email newsletters are about a simple bargain:  Send me something interesting once a week and I'll let you email me forever.  If you break the deal by sending me a selfish, salesy promotion, then I'll unsubscribe and you can't email me ever again. All […]

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