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Tag Archives: policies

7 things you’re already doing that could be more remarkable

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Creating remarkable experiences is one of the best (and most important) parts of a word of mouth marketer’s job. But instead of inventing new ways to reach customers, start by reviewing all […]

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Can you turn a hassle into a benefit?

You could write some complex code to figure out the correct postage for product returns to provide exact reimbursement for customers. Or, you could do what Groupon does. I returned a small item, and they gave me a $10 credit to cover postage — and a little extra. Less work, fewer hassles, and I’ll be […]

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Breaking habits

The loudspeaker at O’Hare Airport has been explaining the 3-1-1 liquids rule every 20 minutes, for 10 years, to people who are already past security and already know the rule. This was probably a helpful announcement at one time, and maybe worth repeating. But now they’re in a rut — doing it because they have […]

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It’s like someone sat down and said, “How can we make sure nobody comes into this store ever again?”

I bought a telephone from an office supply superstore. The clerk looked me in the eye and said, “You need to buy the warranty, because you can’t return it after 14 days.” Then she slapped a giant, mean sticker on the box. Then she rubber-stamped the same message on my receipt. I completely understand and […]

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How to create your social media policy

Creating a social media policy isn’t an optional part of your program, it should be the first step. And thanks to a lot of hard work and collaboration from the members of SocialMedia.org (of which I’m the CEO), this process is a lot easier. Today we’re thrilled to announce we’re releasing a completely updated edition […]

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The fastest way to know if a marketing firm is unethical

1. Only scuzzy firms feel a need to put giant logos for trade associations on their home page. It’s screaming out “Look! We’re not scuzzy! We bought memberships!”  No trade association does a good job of keeping unethical firms from joining, and it’s almost impossible for them to kick someone out without getting sued, so […]

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Social Media Ethics Briefing: Staying Out of Trouble — live from BlogWell

Come to BlogWell: How Big Brands Use Social Media on February 2 to hear Toyota, Texas Instruments, REI, Kellogg’s, Dell, Coldwell Banker, Sabre Holdings, and InterContinental Hotels Group share social media case studies. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant […]

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Aha! #9: Disclosure isn’t complicated

We’re gearing up for our next BlogWell: How Big Businesses Use Social Media event on April 29 in New York — and in doing so, we’re sharing a bunch of presentations from our last BlogWell. I’m always amazed at the ideas and stories that are shared by some of the biggest companies in the world […]

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Aha! #9: It’s easy to be ethical

We hosted a cool event last October called BlogWell: How Big Businesses Use Social Media. Some amazingly great ideas were shared by some very large companies, and I wanted to share them with you.  We're doing it again on January 22 in Chicago. Hear social media case studies from Allstate, H&R Block, The Home Depot, […]

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