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Tag Archives: postcards

Classic word of mouth tools that still work

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. It’s easy to get overwhelmed with all of the complicated, techy, or social media campaigns you can do to get people talking about you. But word of mouth has been around forever for a […]

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What if every customer boldly announced their arrival at your business?

Hotels used to give us stationery and postcards. Millions of people would write home and say, “I chose this hotel.” I’m glad to see La Quinta bring it back. Classic word of mouth. Even better, classic word of mouth that is genuine, easy, and inexpensive. Foursquare and other social media check-in apps have the same […]

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Foursquare, Old School: A word of mouth marketing classic

Why did hotels stop giving away stationery and postcards? It’s how we used to “check in” and tell our friends that we are “in residence at The Plaza.” If a customer wants to advertise your business, for free (along with the implied endorsement of the fact that they are staying there) — you should make […]

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