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Tag Archives: Potbelly

Newsletter #883: The “10 of the Greatest Word of Mouth Stories From My Book” Issue

Big news! My book is officially out in paperback this week. Everything is updated and improved, but it’s still the classic book that will help you master the art of word of mouth. To celebrate, we’re giving away the first chapter and, if you buy the book this week, we’ll send you our 16-page Word […]

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Newsletter #844: The “Get Great Feedback” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] One of the best ways to make better products and deliver better services is to get honest opinions of them. […]

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Newsletter #737: The “Make Them Feel Like It’s a Deal” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} One of the easiest ways to turn a customer into a fan is to make them feel like […]

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From the new edition of my book: Word of mouth case study — Potbelly

Over on our GasPedal blog, You Can Be a Word of Mouth Supergenius!, we highlighted a new case study from the revised edition of my book each day this week. This case study focuses on how Potbelly, a Chicago-based sandwich chain starting to go national, created great offline word of mouth. Here's what they did: […]

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