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Tag Archives: PR

Ike Pigott, Communications Strategist for Alabama Power at Southern Company

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. This member profile comes from Ike Pigott, Communications Strategist for Alabama Power Company, a division of Southern Company. We’re thrilled to have had him as a member of SocialMedia.org […]

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Newsletter #1015: The “Turn It Around” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Negative word of mouth, PR flubs, cavities — you can’t avoid them all, but some smart companies know what to do […]

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Heroic marketing!

How can you become a true hero? For less than you spend on a normal, boring ad? Answer that question and you’ll become a master of word of mouth marketing. Amazing example: USAA paid to fly the entire Air Force team to the Navy game during the government shutdown. Whoa! The full story from USA […]

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3-Minute WOM Lesson: 3 tips to defuse a word of mouth crisis

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Bad things happen to good companies. Sometimes it’s your fault, sometimes it’s bad luck. But it’s how you respond that matters. A few tips: 1. Never underestimate the power of a sincere […]

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Marketers, STFU

True words from my friend and commentator Bob Garfield: Please, not a word. In your advertising, in your PR, on your Web sites, say nothing. No matter how deeply you ache for the next of kin, and for the country, keep it to yourself. No matter how you or your employees might have pitched in […]

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Where do great blog posts come from?

Read my last post about great customer service from Avis. It happened and I blogged it. Why? It’s a good story, I got a nice photo, and I needed a blog post that day. There’s a lesson here: You don’t need an expensive, over-produced blogger-outreach campaign to get talked about. These sort of things usually flop anyway, […]

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Befriending bloggers doesn’t have to be hard

We get dozens of spammy pitches a week asking us to blog about somebody’s new product, event, book, social network, etc. They’re usually lame, generic, and easy to ignore. But getting a blogger’s attention is easier than you think. The secret? Send something that’s fun, that shows your personality, that’s genuinely interesting — and that […]

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Will you write about me on your blog?

I get asked this several times a day. Sometimes by well-meaning entrepreneurs and authors, sometimes by talentless PR hacks. Here’s what you need to know: A blogger will only write about you if your stuff makes their blog better. There is no other reason. If you can’t offer something that meets that criteria, then don’t […]

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How to WOW your fans when things go wrong

I had tickets to see Galactic at Stubbs here in Austin. (If you don’t know either of them, you need to do some urgent research.) The opening act cancelled before the show. I had never heard of them – and actually had no idea that there was an opening act. But I got an email […]

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