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Tag Archives: press releases

How to get press coverage

Inc. Magazine editor Jane Berentson shares some priceless advice on how to get press coverage.  The big ideas: A press release will never beat a good conversation. Talking to an editor, about who you really are, is how you get the story. Canned press releases do not work. Hiring an agency to send canned press […]

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Newsletter #829: The “Make It Different” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If you’re doing everything like everyone else, you’re doing it wrong. Experiment, tweak it, mix it up, have some fun, […]

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