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Tag Archives: pricing

7 things you’re already doing that could be more remarkable

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Creating remarkable experiences is one of the best (and most important) parts of a word of mouth marketer’s job. But instead of inventing new ways to reach customers, start by reviewing all […]

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Newsletter #926: The “How Much Are You Charging” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The cost of your stuff is often an overlooked opportunity for starting word of mouth — and this isn’t about deep […]

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Newsletter #906: The “Simple Things Make a Real Difference” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Little changes, tiny gestures, and slight modifications can deliver big results. Check out these inspiring examples to see how it can […]

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Newsletter #902: The “Deals Worth Talking About” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Most transactions in our everyday life are routine. We don’t think about them and we don’t talk about them. But it […]

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Do the right thing, because it’s the right thing

Amazon was testing two different price points for the same offer. Some customers noticed that they weren’t getting the best deal. So, Amazon gave everyone the best price, even though most people never noticed. This is an interesting case because it’s OK for a company to test different prices and offers. Each customer got exactly […]

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Q: When does greed cost more than it brings in?

A: When your customers don’t just refuse to buy your overpriced product — they’re insulted that you are actively trying to rip them off. This is the point where one lost sale turns into long-term lost business and negative word of mouth. Here’s a photo from a movie theater in Naples, FL that is trying […]

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Newsletter #876: The “5 Lessons from the Dollar Shave Club” Issue

Hi there! I need your help. My book is coming out in paperback and we’re hoping to get it stocked everywhere. You can help make it happen by pre-ordering a copy today. There are some great bonuses for pre-ordering — and if you like this newsletter, you’ll love the book. If you haven’t had a […]

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You only have one reputation

On a recent visit to the Smithsonian, we were really excited to see a food truck from a national fast-food chain. After a week of over-priced, deep-fried tourist rip-off food, we were thrilled to get a famous-brand burger and fries at a regular price. But they were ripping us off with inflated prices too. Now […]

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Radically change the rules

Apple’s Final Cut Pro video editing software already had 50% of the market. It cost $1000. Then they did something nobody expected: The new version only costs $299. All of their competitors are sitting on business plans, financials, and development plans that are now completely irrelevant. I assume that they are in a bit of […]

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