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Word of mouth referrals, and being green

My #1 bit of word of mouth marketing advice is always: Put a tell-a-friend form on every page of your web site. You have a real live person, who wants to refer you to a friend.  Make it easy. It’s a magic moment in marketing. Why? That referral gets you a real lead, worth at […]

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How to create a viral word of mouth campaign

AARP has put together one of the most fantastic viral campaigns of the political season.  Click here to see it. (I won’t spoil the surprise by describing it.) This campaign works because it hits all the best practices for an effective viral campaign: It’s personal It’s genuinely surprising It’s easy to forward It’s easy to […]

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