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Tag Archives: proactive customer service

Master the art of making it right — before you’re asked to do it

Want to make your customers fall in love forever? Apologize for (and fix) problems that they didn’t even know existed. The term for this is proactive customer service. Most companies bury problems. They ignore them or hide them — and hope nobody notices. And you know what? Most companies suck. Great companies own up to […]

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