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Tag Archives: product design

You’re already making it — why not make it remarkably?

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. These days, it’s not that unusual for a store to sell something “artisan,” organic, locally grown, or environmentally friendly. But one ice cream shop in LA that has all of these things […]

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Newsletter #964: The “You Can Always Make It Better” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Remarkable companies know that even the smallest stuff has an opportunity for improvement — an opportunity to turn something ordinary, standard, […]

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How premium brands like Lexus, AmEx, and Apple are making profits by making love

Here’s a guest post Drew Neisser, CEO of Renegade, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. These days, it’s simply not enough to manufacture a good product. Those are the table stakes. If you make an inferior product, no amount of marketing […]

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Stay off my butt

I want your product, I like how you make it, and I’ll buy it for years. But I don’t want your logo on my backside. I’m not your billboard, and I don’t want to advertise your brand. I pay you for things, I get your things. If you want me to advertise for you, you […]

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Does the software make you grin?

“I love this! It’s so much fun to use.” That’s what I heard from a member of our team while testing new marketing platforms. I don’t care what it costs, we’re buying that one. Folks — the user experience is all that matters anymore. Your stuff might be better, more sophisticated, more intelligent, or more […]

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Less is more

Maybe you don’t need to add anything to make your product better. Maybe you need to take something away. Take a look at these utensils. Less waste, better for the environment, and less manufacturing cost because of reduced raw material — which means more profit. What can you punch a hole in?

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The worst market research in the world

Your own opinion. Executives and entrepreneurs think that their customers are just like them. So they design a product based on what they like. Which is obviously wrong, when you think about it — we’re the opposite of normal people. Most people don’t do what we do or like what we like. (And it’s worse if […]

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It’s worth it, even if they don’t buy it

Sometimes a great innovation isn’t there to sell the innovation. It’s to restart the conversation about your company. Sort of like the non-existent concept cars that auto companies show off each season. MOO Cards makes really cool business cards. They are a darling of creative and tech types. (Good proof that you can innovate and […]

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Newsletter #904: The “Get to the Right Place” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Sometimes it’s not about who you are or what you’re selling — it’s about where you are or where you’re able […]

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