Why? Because it had a resealable bag. What simple feature can you add that gives you the competitive advantage? Is it so small that you missed it?
March 11, 2014
October 3, 2011
Trying to sell something that isn’t as good as the competition? Flip it around. Take your worst attribute or the thing you’re lacking — and make it the feature. You’ll stand out. And you’ll quickly discover that not every customer wants the same thing that everyone else is trying to sell.
October 1, 2011
Are HoneyBell oranges really juicier? I don’t know, but the free, funny bibs included with every order sure get people talking about it. What can you do (for less than 5 cents) to tell your story? Even better: What can you do to get your buyers to tell your story to their friends? (P.S. Thanks […]
September 16, 2011
You can work really hard to make your product perfect. But when it comes to a close finish with an equally-good competitor, the simple extra touches are what put you in the lead. If I’m going to pick a doctor, I’ll probably go with one that has free wifi in the waiting area. Especially if […]
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