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Tag Archives: product launches

Invite your fans to a private party

Check out this private invitation from a car dealer inviting 50 people to check out the new line of cars. People love to feel important. They love to have inside information. They love to be the first to know something. If you can give your fans this experience, they’ll be out there sharing just how […]

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Invite them to a private party

Check out this private invitation from a car dealer inviting 50 people to check out the new line of cars. People love to feel important. They love to have inside information. They love to be the first to know something. If you can give your fans this experience, they’ll be out there sharing just how […]

Comments Off on Invite them to a private party - Read & Join the Conversation

How Noodles & Company created so much buzz around a new menu item

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Noodles & Company’s Nick Filler is part of our lineup, and he’s going […]

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Heinz: How Facebook generates sales and fans

Heinz launched a new fancy ketchup — exclusively to their Facebook fans. (More from the NY Times.) And they have 850,000 Facebook fans. So many companies still don’t seem to get the benefit of social media fan base, but… There’s no other way you could get: 850,000 focus group participants 850,000 influencers who will talk […]

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Scripps Networks’ case study: How we used Facebook to launch the Cooking Channel, presented by Jeffery Kissinger

Come to an upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco or Seattle to hear brands like Adobe, Symantec, SAP, Mattel, Microsoft, MillerCoors, Boeing, and Intel share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal […]

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Newsletter #815: The “Small Changes, Big Results” Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Tiny tweaks, little adjustments, and small ideas can lead to big things. Check out how a few smart marketers are […]

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