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Tag Archives: product line

Never get in the business of “this year’s model”

I have some amazing iPod speakers. This year’s model costs $125. So I bought last year’s model for $25. It’s pretty much exactly the same, but retailers are dumping it to make way for the new model. Don’t ever let your business get stuck in this rut. You’ll never catch up, and you’ll train your […]

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Too many choices

More choice doesn't mean more sales.  Instead, it often frustrates customers and sends them to a competitor. Canon offers 20 models of small digital cameras. How different can they be? Dell offer 6 lines of consumer laptops in 14 variations, every one customizable beyond the 4 choices they suggest.  (Plus business, small business technical, and […]

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