See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Tag Archives: promotions

Newsletter #950: The “Extreme Offers” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Word of mouth is inspired by the unexpected, unusual, and extreme that gets people to notice your normal stuff too. This […]

Comments Off on Newsletter #950: The “Extreme Offers” Issue - Read & Join the Conversation

Do the right thing, because it’s the right thing

Amazon was testing two different price points for the same offer. Some customers noticed that they weren’t getting the best deal. So, Amazon gave everyone the best price, even though most people never noticed. This is an interesting case because it’s OK for a company to test different prices and offers. Each customer got exactly […]

(1) Comments - Read & Join the Conversation

Show up where your customers appreciate it most

Why wait for customers to come to you? Go where they are already hanging out. Don’t: Buy a sponsorship or try to sell to them. Do: Give them a genuinely useful, no-strings-attached service. Something they’ll appreciate and remember you for. Great example: Austin is full of runners. And wherever you find runners, you’ll find water […]

(1) Comments - Read & Join the Conversation

Newsletter #800: The “How to Partner With a Cause for Your Event” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We partnered with charity: water for our Word of Mouth Supergenius event this summer. It was a great experience using […]

(1) Comments - Read & Join the Conversation

Give a gift that sticks around

Companies waste a lot of money on one-time giveaways and gifts that get thrown away.  The world does not need another custom mousepad. If you're going to give something away, find something that is going to be saved or displayed for months or years. This fold-up shopping back from the UPS Store is always in […]

(2) Comments - Read & Join the Conversation
Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again