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Tag Archives: public relations

The U.S. Navy’s case study: What to do when public debate spills onto your social media properties

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Seattle to hear REI, The Clorox Company, Deluxe, Microsoft, Itron, MillerCoors, Cargill, and Boeing share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll […]

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How to instantly get more press coverage — a cut-and-paste memo to your PR team

Dear PR Department: Why are the videos on our website copyrighted? Why are they in some weird proprietary player? Why can’t people just grab them and put them on their blogs and websites? I thought the whole point of making corporate videos was to get press and exposure. Doesn’t making the videos impossible to share […]

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KFC wants to fix your potholes

KFC has offered to fix all the potholes in 4 U.S. cities (with a KFC logo imprint on the patch). This is a fantastic PR/word of mouth stunt: The press coverage has been fantastic, everyone will be talking about it, and it address economic issues without being a downer.  There is a definite overlap between […]

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