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Tag Archives: Publix

Your short-term offers need long-term benefits

The problem with freebies and coupons is that you get deal-seekers and freeloaders who won’t be back after the deal is done. But free offers do work to bring new customers in the door. To make it work, make sure your short-term offer does something that will lead to a long-term relationship. A great example […]

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Lessons of the free umbrella

There’s an employee standing in a torrential downpour outside the Publix grocery store in Ft. Myers, FL. She’s loaning people umbrellas so they can get to their car. Then folks drive around and return it. That simple courtesy changes the story of the shopping experience, from a crappy rainstorm disaster to a surprisingly pleasant moment […]

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